This story should be filed under the heading "sometimes you have to trip over something to find it." I have an office in Santa Monica, California. For years, I have listened to music while I work on my wife's old, beat-up, small, plastic, and broken down boom-box. It was okay, but the quality of the sound is not that good. Like many people, I have computers in my office. One of them is hooked up to some pretty good speakers. One day, about two or three months ago, it occurred to me that I could play my CDs in the computer with the good speakers. So, I placed a CD in my computer, and whoosh the Windows Real Media Player program opened up and asked me if I wanted to "rip" the CD onto my computer? "Of course," I thought, "why didn't I think of this before!" So, over the last month or so, I have been slowly, methodically, "ripping" my entire CD collection onto my computer. Ok, so why am I telling you this? Well, it turns out that Real Media Player has a "shuffle" feature that randomly selects tracks from your "Library."

So, one day I hit the "shuffle" feature and go back to work. Now, a large part of my CD collection consists of music from the JJB Music, Inc. catalogue, featuring artists like Ser-Robert, Ronnie, Tim Anderson, and many others. I have known the Officer-in-charge-of-daily-operations for JJB Music, Inc., Stephen R. Duhart, for many years. And for years, I have listened to Mr. Duhart talk excitedly about the superior sound quality, production techniques, and related audio "superiority" of JJB Music, Inc.'s catalogue utilizing DDQ technologies TM. Over the years as I listened to music from the JJB Music, Inc. catalogue, I grew to appreciate the superior audio quality and production. But here's the thing. That day in my office, by virtue of having my computer randomly select tracks using the Real Media Player program "shuffle" feature, I started to hear the JJB tracks against everything else (including music from the biggest names in the business). The contrast was startling.

Without fail, the superior sound quality and production of the JJB tracks stood out like the proverbial "sore-thumb." Without planning it, the "shuffle" feature was slowly providing a compare-contrast of JJB Music, Inc.'s catalogue with every other CD I owned. Since I was working, it slowly dawned on me. I kept thinking to myself, "what is responsible for this one superior sound that it so superior to everything else?" After about the 8th or 9th JJB Music, Inc. track, I got out of my seat to see what was playing. That is when I figured out that it was the JJB Music, Inc. tracks that were uniformly standing out for their superior sound. And then I had the "light-bulb moment." "So THIS is what Mr. Duhart has been raving about all these years! He's right. The JJB Music, Inc. sound is incredible!"

All this happened by accident. If I had not decided to play my CDs on my computer hooked up to the good speakers, which led to the discovery of the Real Media Program, the "ripping," and finally listening to my CD collection on a random-track by random-track basis, I would never have realized that the JJB Music, Inc. sound and production quality is so superior to everything else. Hat's off to Mr. Duhart, the moving force behind this accomplishment. If you want to hear it for yourself, give your catalogue (and include a dozen or so JJB Music, Inc. tracks if you do not already have them) a random play and see for yourself. The difference is awesome. Enjoy!

Rubin CEO JJB Music Inc.